• In Messiah's marketing program, students will gain insight into key marketing strategies such as segmentation, targeting, positioning, competitive advantage, and branding. Students also will become familiar with marketing mix tactics related to product, place, promotion, and price. Most importantly, students will be inspired to practice marketing as a Christian calling in ways that are both effective and God-honoring. Students will demonstrate how to identify ethical issues related to marketing and articulate personal responses that reflect their commitment to Christian principles. 
  • As students learn more about the role advertising, selling, and communication play in the development of economies throughout the world, they’ll gain an in-depth understanding of how the marketing process helps organizations focus their resources and attention on meeting customer needs and wants. Students will learn the latest in-demand marketing skills through a state-of-the-art curriculum emphasizing the latest specialized courses.