• A data analyst is good with numbers – but make no mistake, they're a lot more than a number cruncher. Analysts actually review data and determine how it can be used to solve problems, learn key insights about a business's customers and boost profits. Analysts also work to communicate this information with key stakeholders, including company leadership.
  • As a data analyst, you'll explore the data a company needs to enact change in various areas of the business. For example, if you're in marketing, you might review the demographics of website visitors to assess the success of a marketing campaign.
  • As a business analyst, you may help analyze manufacturing costs for a new product, to help determine if parts, process and labor expenses can be improved. If you work in the world of finance, you might research and advise individuals and businesses on ways to make sound investment decisions. Regardless of the organizational challenge, you'll use data to solve it.