About this course:
- The residential and online Master of Arts in Strategic Communication, a 33-credit-hour program, offers a professional curriculum that emphasizes the principles and practices needed to succeed in the great variety of careers related to growing organizations in the digital communication age.
- This is designed for all levels of education for those holding an undergraduate degree who wish to build and/or enhance promotional skills; for continuing education and working adults who wish to pursue a graduate degree with integrated marketing communications at its core; and for those pursuing educational careers who want greater opportunity through courses that link theory and technique.
- Students are pushed to gain the skills necessary, through hands-on digital and project settings, to enhance their current career or begin a new one.
The student will be able to:
- Critically analyze and apply strategic communication principles and practices based on their knowledge of the literature of the discipline.
- Formulate and apply a working knowledge of the strategic and integrated marketing communication tools and techniques.
- Integrate strategic communication principles and professional practices with a Christian Worldview.
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