The Retail Management program at Texas Tech University provides you with the academic background and the necessary skills to prepare you for an exciting career in the dynamic, fast-paced technology driven retailing industry.

You will experience many real-world aspects of the retailing industry including buying, assortment planning, allocation, selling, visual merchandising, e-commerce, retailing research, and management. Courses in the major are designed to encompass current retailing issues and policies, such as globalization, retail technology, customer behavior and e-commerce. Students participate in team projects to solve problems ranging from the simple to the complex, and individual projects including a comprehensive retail buying simulation. They interact with professionals by conducting focus group research to analyze current retail strategies and practices. Students solve real life case studies, participate in international field study tours, and utilize state of the art technology for category and space management and store planning provided by JDA, an industry leader. This $2.4 million annual gift enables the students at Texas Tech University to compete for well-paid, corporate level positions in the emerging field of retail technology and category management. The multidisciplinary curriculum enables you to include a minor in another complementary field such as business, mass communications or hospitality.