• The M.S. in Digital Social Media teaches you leadership and management of social media, digital media, and online communities. Students will develop expertise in the practice, theory, and strategies that are essential for success in today’s business and social landscape.
  • Topics include design and management of social media sites and apps, game development and theory, entrepreneurship, innovative uses of emerging technologies, and creation of content and strategy, as well as the science of persuasion and affiliation. As a capstone experience, with three or four classmates, their group will receive a $10,000 budget to conceptualize, develop, and launch a fully functioning, dynamic digital media site or app.