The? at Rider University?emphasize practical experience and holistic thinking, encourage students to develop their own business plan, and enhance analytical skills through experiential classes.

The faculty identify the following two items as the key learning objectives for this major:

• Encourage entrepreneurial thinking among students, which entails the ability to recognize, evaluate and pursue new venture opportunities.
• To build professional skills relevant for starting and managing a new venture; these include opportunity evaluation, data-based research, business planning and understanding the functional aspects of small business management, including marketing, operational management, financial analysis, taxation, human-resource management and computer use.