You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of marketing.

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.