BBA Learning Objectives

CRITICAL THINKING AND WRITING [THINK/WRITE]: Students can think critically and can effectively communicate their critical thinking processes through comprehensive and concise written communication.
Students can:

• Understand the problem or issue.
• Recognize relevant and irrelevant information.
• Anticipate consequences of viable options.
• Demonstrate an ability to form a comprehensive and concise written recommendation.
• Demonstrate knowledge of writing conventions.
• Write with clarity and coherence.
• Use appropriate rhetorical choices.

DIVERSITY [DIVERSE]: Students can demonstrate knowledge of diversity.
Students can:

• Discern between surface and deep level diversity.
• Identify many diversity dimensions reflecting both legal and potential illegal discrimination.
• Identify the best managerial strategies to address diversity-related workplace conflicts.
• Identify advantages of including diverse members in a work team.

ETHICAL THINKING [ETHICS]: Students can recognize ethical issues.
Students can:

• Describe an ethical dilemma in a business context.
• Identify the relevant stakeholders in this decision.
• Identify/Explain solutions to the ethical issue.
• Explain each alternative using the appropriate ethical perspectives.

BUSINESS KNOWLEDGE [BUSINESS]: Students will graduate with fundamental knowledge of the functional areas of business including accounting, business law, economics, finance, information systems, management, and marketing.