Marketing embraces a wide area of highly specialized and technical occupations such as merchandising and consumer and product research, as well as general fields such as retailing, advertising, and professional selling.
In our marketing major, you'll acquire the tools to understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to consumers.
Your career options will be unlimited with a marketing major. Some of our students have pursued such exciting careers as:
- Product manager
- Franchiser
- Marketing manager
- Fund raiser
- Market researcher
- Sales manager
- Media buyer
- Sales promotion manager
- Public relations director
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