Program Learning Outcomes

• Produce multi-public, multi-channel communication campaign planning documents.

• Manage communication campaigns by producing budgets, task lists, and schedules.

• Apply formative research to develop communication campaigns and messages.

• Create persuasive campaigns that meet professional ethical standards.

• Evaluate communication campaigns by conducting summative research.

• Deliver professional communication presentations online.

• Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.