We emphasize?collaborative student-faculty relationships, which are critical for helping students develop the skills necessary for a successful academic career. We keep our program small to ensure that students can ? from the moment they arrive on campus ? work closely with faculty mentors who share their research interests.

The program relies on?research-oriented milestones?(e.g., formal research proposal in year one, defense of second year paper) that fulfill requirements while allowing students to develop a robust research portfolio. This creates very competitive vitae for our graduates entering the job market.

Students self-select into a marketing strategy or consumer behavior research track, each of which includes a carefully selected?individualized curriculum?to support students? particular interests.