Students have opportunities to:

• Create advertising plans and proposals using traditional and new media
• Write media releases and promotional pieces for real clients
• Learn techniques for creative branding strategies including social media
• Publish in various print and electronic campus publications
• Organize and publicize campus events
• Learn and conduct market research
• Develop web pages and integrated brand promotions
• Network with experienced faculty and professionals in advertising and PR

Additional experience is gained from professional internships.  These practical experiences and professional contacts translate into a competitive advantage in the job market.