The field of experience design is vast, including museum exhibits, themed attractions, trade shows, marketing events, clinical office design and areas of the hospitality industry such as restaurants, hotels and cruise lines. From the very first semester, our program gets you started with a hands-on learning approach to the methods used in experience design. We emphasize the importance of practical, real-world experience as we work closely with clientele through our full-service, student-run agency - The Imagination Emporium.?Program strengths:

Through interactive classes and applied learning opportunities, our students make the most out of the many strengths this program offers:

  • Only experience design undergraduate program in the Midwest
  • Small class sizes enable you to learn and interact closely with professors and other students
  • Classes apply experience design techniques to real-world scenarios
  • The Imagination Emporium, the student-run agency, works with community clients, extending your opportunity for practical learning
  • Team-based projects prepare you to enter any work environment
  • Strong relationships with organizations can help connect you with career opportunities after graduation