You will:

• Achieve solid foundation in marketing through core business administration and marketing courses.
• Focus on integrating technical knowledge in all areas of marketing with analytical and communication skills.
• Choose from a wide variety of electives such as internet marketing, social media marketing, advertising, professional selling, sales management, marketing research, marketing logistics, product design and branding, business-to-business marketing, direct marketing, retail management, and services marketing.
• Participate in professional development and networking opportunities through our Student Marketing Association. Get involved in regional and national marketing competitions, review entrepreneurial projects, and evaluate the marketing worth of new products.
• Take advantage of our corporate relations unit, which boasts a 50 percent placement of juniors and seniors in paid marketing internships.
• Study abroad with our partner business schools in Europe, Asia, and Latin America. Through scholarships with these schools, the cost of study is on par with the cost at IUP.
• Become a part of the alumni network when you graduate.