The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

To assist students interested in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Those interested in pursuing one of these career tracks should consult with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.