The program offered by the Lincoln Memorial University?prepares students by developing specialized skills in the?management of communications, customer relationships, and?the delivery of value to customers.Learning Goals

• Students will apply the knowledge of marketing concepts and theories appropriately.
• Students will assess strategic marketing problems and opportunities, and develop recommendations to solve marketing problems.
• Students will perform qualitative and quantitative analysis to solve marketing problems.
• Students will interpret and appraise ethical issues related to marketing.
• Students will compose marketing plans and recommendations through written and oral expression.