Program objectives for the Graphic Design student at James Madison University are:

• Be able to articulate ideas and understand the fundamental elements and principles of graphic design while using correct terminology pertinent to the field.
• Demonstrate a working knowledge of artistic methods, craft and formal structure as vehicles to enhance a solutions communicative value.
• Be proficient in both traditional and digital ways of making.
• Develop diverse problem-solving methodologies that combine theory, research, analytical skills and conceptualization to create effective graphic design solutions.
• Develop a professional graphic design portfolio reflective of one?s knowledge and abilities that encompasses the contemporary design market.

The BFA - Graphic Design program objectives are enhanced by frequent field trips to design events, guest speakers, workshops and internship opportunities. While at JMU, design students have an opportunity to engage with design leaders in the field through our student-run chapter of the American Institute of Graphic Arts, the professional design organization.