Through the program, students will:

• Master the principles of management and their application to the sport industry
• Understand entrepreneurship and how it relates to professional sport
• Identify key factors contributing to the globalization of sport
• Study the nature and complexity of sport finance, especially relating to the financing of sporting venues
• Learn about sport marketing and specific marketing strategies
• Focus on ethical decision-making and the application of basic legal principles
• Study the significance of media in the sport industry, including new media, ethics, crisis management and publications
• Be able to choose one of our double major options in sport management and accounting, economics, finance, management or marketing offered through the Welch College of Business & Technology 
• Experience a unique internship that emphasizes job search, interviewing and career assessment skills
• Be able to explore the global sport management market through Sacred Heart’s Luxembourg campus