In the Bachelor of Marketing program, students will:
- Understand the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business
- Learn to access, evaluate, and organize information for decision-making
- Develop technology-related skills, and understand the impact and opportunities technology offers
- Understand and contribute to ethical decision-making, standards, and conduct
- Understand varying perspectives and cultures
- Examine the benefits and consequences of marketing activities
- Gain real-world experience in a unique internship program that emphasizes job search, interviewing, and career assessment skills alongside experience in the field
- Have the opportunity to become involved in the student-run Marketing Club, a Collegiate Chapter of the American Marketing Association
- Join the Fashion Club, if you are a Fashion Marketing & Merchandising minor
