In the Bachelor of Marketing program, students will:

• Understand the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business
• Learn to access, evaluate, and organize information for decision-making
• Develop technology-related skills, and understand the impact and opportunities technology offers
• Understand and contribute to ethical decision-making, standards, and conduct
• Understand varying perspectives and cultures
• Examine the benefits and consequences of marketing activities
• Gain real-world experience in a unique internship program that emphasizes job search, interviewing, and career assessment skills alongside experience in the field
• Have the opportunity to become involved in the student-run Marketing Club, a Collegiate Chapter of the American Marketing Association
• Join the Fashion Club, if you are a Fashion Marketing & Merchandising minor