Students who choose the major area of specialization in Business Analytics are trained to combine quantitative, statistical, and computational tools and techniques to help companies understand, predict, and act on large amounts of data, improving decision-making in increasingly complex and interconnected business environments.

In addition to satisfying the University General Education Requirements and Electives, students pursuing the BSBA in Business Analytics must complete the BSBA Business Core and the specific coursework for the Business Analytics major area of specialization.

Management Science uses the ideas and methods of science, mathematics, statistics, and computing, which collectively are often referred to as Business Analytics, to help managers make better business decisions. Management Science techniques have been applied in a wide variety of areas including financial modeling, marketing research, organizational theory, transportation and logistics, health care, environmental protection, and manufacturing. Almost any decision can benefit from the methods of Management Science/Analytics.