The journalism industry is constantly changing as it discovers new ways of covering the news and new technologies to deliver it. This interest area is for the student who wants to learn and work with some of the latest developments in journalism. Classes in this area provide a wide range of opportunities from content creation and Web and application development to classes working with content created by other journalists. This program of study is primarily for students interested in the intersection of journalism and digital technologies.
More and more of today’s journalism students will go to work in non-traditional news organizations, start their own businesses or freelance. Students in this Interest Area will learn about current markets in journalism and what audiences want. They also will study the relative marketability of content. Students will learn the market value of their own work, how to build their own brands and how to market.
The focus of this Interest Area is planning and producing content across medium platforms. A student in this area will have the knowledge and skills to work in traditional newsrooms, Web-only newsrooms, non-traditional news organizations and other growing media areas. A student choosing this path is one who is less interested in a traditional reporting track and is more interested in working with content created by others.