Earning a Bachelor of Business Administration in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Their program offers the following unique features and benefits:

• Emphasis on marketing fundamentals: Program provides students with a strong foundation in marketing concepts, principles, theories, tools, and techniques. Graduates leave our program with the competencies they will need during their careers.
• Focus on listening to the customer: Students learn how to keep their fingers on the pulse of the marketplace and use what they learn to develop products and services that meet and exceed – the customer’s needs.