• Marketing is one of the major functional areas in business and non-profit organizations, and is one of the most popular areas of study in most undergraduate and graduate programs in management. Academic research in marketing covers a broad range of topics, ranging from highly quantitative models of market behavior and consumer decision-making to experimental studies of consumer behavior.
  • A PhD in marketing ordinarily prepares students for careers in academic research and teaching in this area. Current and recent doctoral students from the Smith School have won prestigious dissertation competitions, and have obtained positions at the world's leading universities. Recent doctoral student placements can be found on the PhD student profile page.