While students are not expected to enter the program with a background in music, they do learn to appreciate, play and read music in an encouraging environment. The Entertainment Industry Studies degree (BS-EIS) includes a core of required entertainment industry studies courses, business courses, and courses in two areas of concentration: Audio Engineering Technology and Entertainment Industry Entrepreneurship. The Audio Engineering Technology track is focused on recording arts and live sound reinforcement. The Entertainment Industry Entrepreneurship track is designed for students focusing on the creative and business side of the entertainment industry in areas such as songwriting, concert promotion, record production, and music publishing. Students must declare a concentration by their third semester in the program.