The Bachelor of Science in provides students not only with an understanding of those activities that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. This Marketing program is offered by the University of Illinois at Chicago.
Thus, courses are provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy to name a few. Students are also able to choose among four concentrations depending upon their interests and career focus:
- Marketing Research
- Marketing Communications and Promotions
- Innovation & Product Management
- Sales Leadership
The basic objective of the curriculum is to produce a student who has a sound understanding of theory and a keen sense of how to apply it in practice.
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