Today’s digital economy requires leaders and specialists that can collect large amounts of data and transform it into actionable intelligence. This requires a deep understanding of “smart” technology such as pervasive computing and machine learning as well as an understanding of new forms of information made possible by big data and analytics. This concentration provides student a broad and deep view of statistical modeling, data management, visualization, and analysis of big data, plus the technologies that make it possible. student can apply these skills to improve decision making, present effectively and identify competitive opportunities. These are highly marketable skills that can prepare student for broad functional roles in fast-paced companies typically found in the digital technology, life sciences and biotechnology sectors.