Critical Competencies?? Coursework in the major develops critical competencies in leadership, problem-solving, critical thinking, creativity, and a broad range of communication skills necessary for advancement in both employment and graduate school.

Customizable?? Working with an adviser, you will choose from three concentrations to customize your degree based on your career goals. Choose from:

• Organizational Communication?? The organizational communication concentration channels your skills toward internal and external communication in organizational settings. After taking courses like Interviewing, Organizational Negotiation, and Human Resources, you will be able to help an organization communicate internally and hold a competitive advantage externally. Organizational communication holds the organization together and supports it like scaffolding does a building.
• Public Communication?? Public communication is the interaction brought about when people exchange ideas. It focuses not only on the delivery of messages and ideas but also on how people interact with those messages and ideas. Public communication is at the center of political, economic, and social issues. Courses like Persuasive Theory, Speechwriting for the Professional, and Contemporary Rhetoric will enable you to communicate in a way that impacts others and spurs them toward action.
• Strategic Communication?? Strategic communication merges the daily activities of an organization with its long-term goals. It encompasses areas like public relations and advertising, to name just a few. This concentration is used not only within corporations but also within nonprofit organizations. Courses like Event Planning, Advocacy Communication, and Organizational Leadership will prepare you to offer strategic, actionable plans to any organization.