In this area of design, technology goes together with art. A graphic designer is responsible for organising and using elements belonging to different types of media. Main instruments used for the act of creation include images and typography. The field of graphic design is related to disciplines like art and journalism.

The connection between the profession and an innovative, open, individual and artistic outlook are at the heart of graphic design. You will learn how to develop the "tools", knowledge and skills required for the profession and use them for your personal design mentality. Your personal design mentality entails creative research, the desire to be innovative and bring innovation to the world around you, to experiment, to self-reflect, to adopt a critical attitude to the media, and to think and act in cross-media terms.