The service industry is the fastest growing in the U.S. job market. As the U.S. continues to shift from a manufacturing-based economy to a service-based economy, service firms like ADP, ABF Freight System, Cintas, Google, Marriott, UPS are looking for graduates who understand how to market and sell services. Employment opportunities in sales and services marketing are extensive and diverse. Entry-level job titles include sales representative, account executive, product manager, marketing analyst, and customer service representative/manager.

Service companies cut across a wide variety of industries, such as retailing, marketing research, insurance/finance, logistics/distribution, advertising/promotion, information technology, health care, and non-profit organizations. Success factors in these careers include good communication skills, strong work ethic, enthusiasm, persistence, and self-motivation.