The application of business analytics is rapidly becoming a key differentiator for companies and organizations. Given the rapid growth of the utilization of business analytics in enterprises, corporate investment in this area will continue to grow. Therefore, business analytics offers a great field to enter for those who have the aptitude and passion for analytics, and an exciting and rewarding area for professionals who have this specialized skill set. It is also an excellent second specialization for students considering a double specialization.

The Business Analytics and Intelligence programme is offered at Bowling Green State University.