The business of advertising of user experience (UX) is being transformed as consumers are choosing new technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and a new type of advertising professional is needed. The major in Advertising prepares students for media, agency and corporate advertising careers.?
Specific objectives of the advertising major:
- To acquaint the student with important concepts, methods, and examples of successful advertising design and media strategies
- To provide the student with training to make strategically sound analysis of advertising decisions
- To provide opportunities to apply knowledge and creativity to real-world advertising situations
- To develop the student's ability to present well-reasoned conclusions and recommendations in writing and oral presentations
- To develop in students the foundation for continued self-education and personal development
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