The department believes in amplifying students’ curiosity, increasing their tolerance for risk and adventurous thinking and encouraging them to look at life and a career with an entrepreneur’s eye for opportunity. APRD is committed to providing students the necessary tools and techniques to think critically, adapt, create and above all lead in a rapidly changing media world.

Every aspect of APRD is rooted in creative problem­solving, be it finding consumer insights and developing strategy, generating ideas and producing ads for various platforms or designing social media campaigns. 

 Graduates of the program are forward­-looking and have a deep interest in and knowledge of diverse cultures both within the United States and throughout the world.