- The Master of Science(M.Sc) in Advertising at Boston University is a 1-years program.
- This program prepares students with a solid foundation in design principles and software skills including Illustrator, Photoshop, and Design.
- The program consists of a total of 48 credits for the Master of Science in Advertising.
- In this Advertising program, students will develop the following:
- An advanced understanding and application of effective advertising by using strategy, writing, presentation, design, and digital techniques to achieve objectives developed for client-based projects
- Developing innovative solutions to client problems and opportunities by creating an advertising plan
- Professional skills by working on account teams in AdLab
- Ability to recognize the ethical and social responsibility issues related to advertising
- Some of the main courses students go through in this program are:
- Principles and Practices of Advertising
- Consumer Insight and Account planning
- Advertising Management
- Adlab
- Creative Video Development
- Interactive Marketing strategy
- The Graduation rate of Boston University is 87%.
- The student-faculty ratio of this college is 10:1.
- The acceptance rate of Boston University is 22%.
- Boston University ranked #42 among national universities by U.S News and World Report.