• The Master of Science(M.Sc) in Advertising at Boston University is a 1-years program.
  • This program prepares students with a solid foundation in design principles and software skills including Illustrator, Photoshop, and Design.
  • The program consists of a total of 48 credits for the Master of Science in Advertising.
  • In this Advertising program, students will develop the following:
    • An advanced understanding and application of effective advertising by using strategy, writing, presentation, design, and digital techniques to achieve objectives developed for client-based projects
    • Developing innovative solutions to client problems and opportunities by creating an advertising plan
    • Professional skills by working on account teams in AdLab
    • Ability to recognize the ethical and social responsibility issues related to advertising
  • Some of the main courses students go through in this program are:
    • Principles and Practices of Advertising
    • Consumer Insight and Account planning
    • Advertising Management
    • Adlab
    • Creative Video Development
    • Interactive Marketing strategy
  • The Graduation rate of Boston University is 87%.
  • The student-faculty ratio of this college is 10:1.
  • The acceptance rate of Boston University is 22%.
  • Boston University ranked #42 among national universities by U.S News and World Report.