The Bachelor of Arts in Multimedia Studies is a comprehensive curriculum that includes courses in film studies, television studies, journalism, video production, computer animation, and studies and practices in multimedia, interactive media, and new technologies. Participating faculty are engaged with analyzing the power and responsibility of existing and emerging media from formal, historical, economic, and ideological perspectives.

The course of study emphasizes not only the meanings of media texts but also the processes by which these meanings are constructed and disseminated. The goal is to help the undergraduate understand the study and creation of visual, print and new media within the larger contexts of human visual and verbal expression, and to shape students into sophisticated readers and producers of visual culture.