Public relations professionals communicate their company's brand messages and foster relationships with the media and the public. They generate publicity through communications campaigns, write speeches and prepare press conferences, arrange interviews with reporters, act as spokespeople, and write news releases, feature stories, web pages, and social media content. They're concerned not only with what their organization wants to communicate, but also what target audiences need and want to know.
Virginia Tech's public relations program teaches through real-world experience. You'll have class projects that design public relations campaigns for real clients, find internships where you can manage PR communications and strategies, and learn from professors who've had successful careers as public relations practitioners. You can also take a course certified by the Public Relations Society of America to prepare you for the APR accreditation exam.
Private companies, government agencies, and nonprofits in every industry need PR professionals to manage their communications and interface with the public.
Some of the common jobs our PR graduates earn include:
- PR strategist
- Communication director
- Marketing coordinator
- Sales associate
- Recruiter
- Digital marketing specialist
- Brand manager
- Special events planner
- Content specialist
- Nonprofit founders
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