This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics; manufacturers of pharmaceuticals, medical devices and medical furniture; social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.