Our curriculum is future-oriented. Students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions.
All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems.
Many marketing graduates move directly into lucrative sales or management training programs, while others continue their studies at the graduate and PhD levels to prepare for academic or professional careers.
Careers in Marketing
- Sales and Sales Management
- Marketing Research
- Advertising and Promotion
- Marketing Services
- Digital Management
- Social Media Analyst
Prospective Employers
- Altria
- Coca-Cola
- Cox Communications
- E&J Gallo
- Georgia Pacific
- The Hartford
- Hormel
- Lilly
- Marathon Oil
- Martin Marietta
- Morgan Stanley
- Newell Rubbermaid
- State Farm
- TTI
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