Merchandising is the process of developing products and effectively promoting them to result in sales to customers. The retail merchandising and fashion product development curriculum offer coursework in both creative (product development and promotion) and analytical (sales performance and trend) areas of merchandising, with a focus on fashion products. Through this program, students learn how to navigate a career path in a fast-paced, dynamic industry. Supervision, leadership, and management activities, in the context of fashion and retail careers, are emphasized.