At the Dicke College of Business Administration, you?ll receive a high-impact education in marketing that will prepare you to jump in and be successful in a wide variety of marketing careers. You can prepare for a specialized field by choosing a concentration such as Marketing Analytics, Integrated Marketing Communication and Customer Relationship Management.?

Your marketing education will blend rigorous coursework with real-world learning. You?ll work with actual companies to solve problems and devise marketing strategies. You?ll hone skills in leadership, teamwork, creativity and entrepreneurship. You?ll be able to customize your course of study around the area of marketing that interests you the most ? like international marketing, supply chain management, retailing or promotions.

Upon graduation, you?ll be ready for whatever the future holds, whether it?s conducting focus groups, researching market segments, designing ad campaigns or planning product launches.