Course Duration
2 YearsYear | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹4 Lakhs | ₹4 Lakhs |
Total Fees | ₹400000 | ₹400000 |
Tuition fees | ₹400000 | ₹400000 |
Year | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹4 Lakhs | ₹4 Lakhs |
Total Fees | ₹400000 | ₹400000 |
Tuition fees | ₹400000 | ₹400000 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
A pass in the Bachelor’s degree in any discipline with minimum 50% aggregate marks from any recognized university or institution in India or abroad (45% in case of SC/ST/OBC/PH candidates).
Entrance Exam:
School of Engineering and Technology (SOET) : MBA Management fees is Rs 350000 per year
School of Management (SOM) :MBA Management fees is Rs 400000 per year
Highest Placement | ₹ 11.0 Lakhs |
Average Placement | ₹ 4.3 Lakhs |
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
CMR University does not have good reviews. I have a few friends at the institute and the institute has not lived up to their expectations.
My friend wanted to pursue a triple major in Psychology, Literature, and Journalism. He was told it is a good option by the counselor and placement officer. But just within a week, he was informed that Journalism is just a side subject.
Here’s a statistical insight of the institute.
Highest CTC |
18 LPA |
Major Recruiters |
State Street, Urban Ladder, EY, Amazon, HP, TCS, etc. |
Fee Range |
75,000-2.25 lakhs |
Comparably it is better to pursue a degree from Mumbai University, the quality of education there will be similar to that of CMR University but the course fee is a lot less. It will be better if you reach out to the alumni and the current students of the university to know the real scenario and make a decision based on that.
One of my friends studying at CMR said it is better to opt for CMR University or Christ University, rather than Presidency University. Mainly due to the excessive strict rules of the latter. Being a student of the Presidency, let me share why it is not apt for you.
Categories |
Presidency Bangalore |
CMR University |
Christ University |
Course Fee |
7.2-12 lakh |
7-9.2 lakh |
6.3-7.55 lakh |
Highest CTC |
7 LPA |
4-6 LPA |
13 LPA |
Average CTC |
3 LPA |
3.8 LPA |
6 LPA |
Recruiting Companies |
Byju’s, TCS, Mindtree, Reliance, etc. |
Capgemini, EY, Urban Ladder, Zest Money, etc. |
ICICI Bank, HSBC, Barclays, American Express, etc. |
Therefore, for normal category students, CMR University and Christ University are better choices. The Presidency has a decent educational background.
As the question is specific about the CSE branch, Acharya Institute of Technology ( AIT ) would be a better option compared to CMR University in regard to placements. AIT was established a lot earlier than CMR University and functions as an autonomous body, while AIT is affiliated to VTU and ACITE norms.
Affiliation:
Being a newly established and Autonomous institute CMR wouldn’t compete against AIT when it comes to placements and campus opportunities.
AIT is not the only college with VTU affiliation, but also the Dayanand Sagar Academy of Technology and Management (DSTAM). What makes DSTAM standout among these three is the number of placements it offers each year. With consistent placement records ever since its establishment, DSTAM has grown a lot during the past few years in terms of its reputation.
Admission:
To be eligible for admission to Acharya Institute of Technology, one must appear in CET conducted by the Institute. The final selection will be based on the marks obtained in the entrance examination.
Dayanand Sagar also conducts a Common Entrance Test for admission in B.E. programs. Students must have obtained at least 45% marks in their intermediate examination with PCM.
Placements:
The average package of AIT would hover around 3.2 LPA where DSTAM would go up to 3.5- 4 LPA.
Many top IT companies and few product-based software companies visit the DSTAM campus for recruitments each year.
Pre-final year students of the colleges receive a lot of support from Alumni network inform of internship and job offers in their startups.
Fee Structure:
Speaking of affordability both CMR and DSTAM cots much less than AIT, the former being just around 1 lakh per year, and the later is nearly 3 lakh per year.
The fee need to be paid for AIT for the four-year degree is almost 12 lakhs.
We can say that both AIT and DSTAM would be good and compelling options to opt for when looking for computer science admission. To add further the campus of DSTAM is right in the heart of the city.
So, to conclude if placements are of high priority ( which of course should be for CSE ), then Dayanand Sagar is a clear choice, but if the fee structure doesn’t match your comfort then AIT should be the immediate choice.