Course Duration
2 YearsTuition Fees
74.2 K1 Year Fees
74.2 KTotal Fees
1.48 LakhsYear | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹74,200 | ₹74,200 |
Total Fees | ₹74200 | ₹74200 |
Tuition fees | ₹74200 | ₹74200 |
Year | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹74,200 | ₹74,200 |
Total Fees | ₹74200 | ₹74200 |
Tuition fees | ₹74200 | ₹74200 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Candidate must have graduate degree from a university established by law.
The admission is made through UP State Entrance Examination (UPSEE)
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
Here are some of the information given by a pass out student from CSJM University :
After graduation, you can prepare further for GATE and with a good percentile, join an MNC.
Easy notes offer important questions and examination patterns but it would be advised to not rely on the answers or solutions given there. The answers are quite disappointing and irrelevant. You should rather prefer the general textbooks.
However, if the exams are near, you cannot read the textbooks due to time constraints, in this case, you can go for easy notes. They can help you with 25% of your preparation.
Select the important topics and look out for the video lectures on Youtube. It would be advised to buy and follow textbooks especially for Mathematics as the easy notes are not enough.
You should choose the branch as per your choice and interest. It would be advised to not choose CSE just because it is the highest-paid.
Secondly, if you are pursuing CSE, you will need a laptop with a good internet connection. You cannot always be dependent on labs. You can also join online courses offered by CODING BLOCK, CODING NINJAS, EDx, MIT, and many other MOOCs to get good at programming.
It is not necessary to always look for a brand tag if you really believe in yourself especially when you are studying CSE. Placement opportunities are available in reputed companies such as Google, Amazon, and many more by your skills in the definite field.
I have a few friends who graduated from CSJMU. According to them, the college offers a decent student-friendly environment. However, there are some things that you should keep in mind.
These are a few of the things you should know if you are joining CSJMU.
You should not join CSJM University for BCA as it will be very hard to maintain your academic score at 60% in this university. This also has exceptions if you have good relations with the university employees for any known reason.
One of my friends is pursuing her BCA in Axis college Kanpur and her percentage is around 50% and it is quite hard to get any job without keeping to 60% in academics.
It would be recommended to go to some other university. BCA from any recognized university will have some value, thus it is important to choose any college or university wisely.
I’ve listed some of the factors, benchmarks, and recommendations to consider while choosing an institution for an MBA program. Remember, this is a professional degree, and it is also an expensive one. It will determine your career path so take all the following points into account before making a decision.
Try to find student networks on social media, and meet as many students as possible to get a good picture of what they’re like and their experiences.
The BCA Entrance exams are held at both the National level and State levels. Some Institutes conduct their own exams for BCA admissions. BCA Entrance syllabus 2023 for CSJMU is available on the official website and interested candidates can download the syllabus and start preparing for the exams.
CSJMU BCA Entrance Exam has core subjects like Mathematics, Logical ability and reasoning, General English, Computer Awareness, and General knowledge.
Mathematics
Complex numbers |
Binomial theorem |
Differential equations |
Matrics and Determinants |
Probability |
Properties of triangles and inverse trigonometric functions |
Permutations and Combinations |
Trigonometry |
Sequences and Series |
Definite integration and Applications |
Vector algebra |
Ratio and proportion |
Computer awareness and IT
Fundamentals of Computer |
Architecture of the Computer Systems |
Software Engineering |
C-Analysis and Design |
Database Management Systems |
Computer Networks and Operating Systems |
Structures of Data |
Computer Codes |
General English
Synonyms and Antonyms |
Idioms and Phrases |
Sentence Completion |
Reading Comprehension |
One word substitution |
Spotting errors |
Logical Ability and Reasoning
Analogy Test |
Data sufficiency |
Sitting arrangements |
Series Test |
Eligibility Tests |
Image Test |
Coding and Decoding |
Statements and Products |
Venn Diagram |
Analytical Reasoning |
Word formation |
Input and Output |
Blood Relations |
Syllogism |
Formation of figures and Embedded figures |
Cube and Dice |
Causes, Assertion, and Reason |
Direction Sense Test |
History
Geography |
Indian Economy |
Indian Polity |
General Knowledge |
It is determined by the degree you intend to pursue and your objectives in that regard.
Both colleges are well-known in their respective fields, and your choice will be depending on your requirements. Though, if you want to acquire a degree as a regular student, I would recommend Lucknow University, and if you want to get a correspondence degree, I would recommend CSJM University.
Lucknow University has made 75 percent attendance mandatory for UG degrees, which is a wonderful step, but it has also proven to be a bane for working students. So, if you are working, I recommend Kanpur University, otherwise, go for Lucknow University. It also offers decent placement opportunities. The average CTC offered at the institute is 4 LPA.
Lucknow University, while not the finest, but definitely superior to CSJM University.
I have a friend who completed her BA in Political Science from CSJM. Here are some of the books she suggested.
These books are necessary for B.A Political Science.
Here are some other factors that can help you get a gold medal.
Having good handwriting also helps.
I have a few friends from CSJM and according to them, it is not a good option for BCA. There is no scope for improvement or expansion. You should think about the best option for your future security and worth. The CSJM placement cell does not put enough effort to offer placements for the students. The placement records are not that good. The average CTC offered is around 3 LPA.
Rather than focusing on studies, the administration only required 75% attendance. The only advantage CSJM offers is the library.