Course Duration
2 YearsTuition Fees
50.64 K1 Year Fees
50.64 KTotal Fees
1.01 LakhsYear | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹50,640 | ₹50,640 |
Total Fees | ₹50640 | ₹50640 |
Tuition fees | ₹50640 | ₹50640 |
Year | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹13,670 | ₹13,670 |
Total Fees | ₹13670 | ₹13670 |
Tuition fees | ₹13670 | ₹13670 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Aspirants seeking admission to 2 year Full-time MBA Program must have done Graduation from a recognised College/University
The university provides 2 years full time MBA courses for the candidates with valid scores in GCET.
Duration | 2 Years |
Type | Full Time |
Specializations | 3 |
Basic Eligibility | Graduation |
Admission Criteria | Entrance |
The university provides 3 specializations under this course.
Courses | 2022 | 2021 |
---|---|---|
MBA Marketing | 84 | 73 |
At Saurashtra University the grade point and marks are calculated according to the following.
Marks | 90-100 | 80-89 | 70-79 | 60-69 | 50-59 | 40-49 | 1-39 |
Grade | O | A | B | C | D | E | F |
Grade Point | 10 | 9 | 8 | 7 | 6 | 5 | 4 |
Let’s say in your first semester you have 6 subjects and each subject has 5 credits. In semester one you score marks like the following.
Now, in order to get SGPA, you will need to divide your Total Grade Point by Total Credit 225/30=7.50. So, your SGPA is 7.50.
Total grade point for two semesters is 225+195 = 420, and Total credit is 30+30 = 60.
So, your CGPA for two semesters will be 420/60 = 7.
Subjects | Grade | Grade Point |
Subject 1 | D | 30 |
Subject 2 | D | 30 |
Subject 3 | C | 35 |
Subject 4 | C | 35 |
Subject 5 | A | 45 |
Subject 6 | O | 50 |
Total | - | 225 |
Now, CGPA is the average of your degree. In this example, your SGPA for the 1st semester is 7.50. Let’s say in the second semester, your SGPA will be 195/30 = 6.50.
I have a few friends who graduated from Saurashtra University and here are some of the things that they mentioned.
Also, along with studies try to enjoy your college life.
Saurashtra University is one of the biggest and most popular universities in Gujarat. According to my friends studying there, during the weekends there are various things and activities which the students can do to enjoy and have fun.
Hence, these are some of the popular places where you can go on your weekends along with your friends to have fun and make some beautiful memories.
The checklist of WES (World Education Services) is very strict and they give importance to the recognition of the institution more than the programs offered there.
Here are some of the things which will be checked when your documents will reach them.
Validation of your institution
Recognition of institution
Education Chronology
Hence, these are some of the points which will be checked thoroughly and if all these things are clear then the institute will be recognised by WES for Canada or Australia.
Visit the university campus and collect the required application form. Fill in the required information and submit the same with relevant documents.
You will require attested photocopies of mark sheets and degree certificates of all semesters. With this done, the transcripts would be directly sent from the university within 20-25 working days,
The fee for a transcript varies according to the courses. The approximate cost is INR 700-800 and an additional amount of INR 2500 for shipping the transcript to your address.
Yes, you can pursue it. There are several external students pursuing MBA along with the regular ones. There are quite a number of irregular students in the classes as well because they are occupied with their office work. They are permitted by the HOD and respective authorities.
In conclusion, you can most certainly opt for an external MBA Course from University. It is also a PGDBM (Postgraduate Diploma in Business Management).