• On this course, the student will learn how vital marketing is to an organization’s success. The student will gain the experiences and skills needed to apply marketing to a wide range of contexts. This course will give students a broad understanding of how businesses operate. While students will specialize in marketing, they will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.
  • Students will work on live projects and engage with practicing marketers, organizations, and employers through a programme of guest speakers, work experience, and internships. Students will have the opportunity to work as a marketing consultant on a live brief with an organization, for example, students have previously worked with John Lewis.