With this course, students can:
- get hands-on experience by running real digital campaigns for organizations
- benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
- learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
- develop an understanding of how to measure the success of marketing efforts in different types of companies
- get skills in related topics such as accounting, analytics and strategy
- learn how to use the latest marketing software and tools
