• Students will learn to identify where competitive advantages lie and develop the tools they need to respond to market opportunities.
  • Students practically focused on learning experiences and industry insight, developing them into a well-rounded marketing professional.
  • Students will study areas such as consumer psychology and behavior, the interface of the business with society and culture, business economics, strategic management, and market research.
  • The program reflects the latest developments in this fast-moving field - they will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
  • Students will also gain an in-depth understanding of how marketing fits into the broader context of business and management.