• The BSc Marketing and Management enables to able to design and deliver a compelling marketing strategy by developing an understanding of consumer behaviour, wants and needs
  • The marketing elements of this programme introduce to the principles that deliver good marketing practice. Students will learn about consumers and the role of markets and marketing in today’s society
  • Students will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, they will also be introduced to economics