• The advertising industry plays a key role in communicating between the company and its customers – both online, outdoor, and through many different media and social media channels.
  • With the growth of digital media, advertising has become more challenging but to stand out from competitors, companies have turned to new and more creative approaches to make sure their brand is heard.
  • This course puts advertising firmly in the context of wider marketing and business activity.
  • It is designed to equip applicants with the knowledge, skills, and confidence to work effectively in advertising and marketing.
  • They will learn how to combine creativity with business strategy, how to create effective advertising messages, and how to produce convincing presentations to convey ideas.