• Combining traditional and digital marketing, this programme will provide students with the knowledge and expertise required for a successful career locally or internationally. Students will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
  • Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.