Why this Tourism Marketing Management course offered by University of Strathclyde?
It reflects the dynamic and technologically innovative nature of contemporary marketing and youÕll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
What youÕll study
YouÕll study seven compulsory and four optional choice classes.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
- real-life learning through our live industry project, ÔInternational Marketing WorksÕ
- high-calibre industry collaboration
- research excellence
- skills-based teaching
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
Leadership & team building
This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Employability & career development
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
