With theÊBA Marketing and Psychology course at The University of StrathclydeÊyouÕll study human behaviour. Psychological research is motivated by the desire to understand both general behaviour (how we learn, remember, co-ordinate our actions and interact with others) and the reason for the differences between individuals such as personality or intelligence.

What youÕll study

You'll learn about the basic principles of marketing and explore marketing within an organisation.

Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.

How marketers communicate with customers and the role of marketing in formulating, implementing and evaluating marketing strategies will be studied in third year. YouÕll also have a choice of option classes.

In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.

Careers

Graduates who specialise in marketing have excellent business awareness and can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Psychology graduates can continue their studies to become professional psychologists and work in areas such as clinical, educational, occupational psychology, or in research.